Brand Kit

Our Brand, Your Canvas

Everything you need to represent aduanasHQ consistently: logo, colors, typography, and iconography, with clear usage rules.

Story Logo Colors Typography Iconography Spacing Usage Rules Downloads

The Story

Precision, Confidence & Clarity

aduanasHQ helps customs brokers, importers, and logistics operators move goods with less friction. Our identity reflects three values: precision in every declaration, confidence in compliance, and clarity at every step of the process.

Blue conveys security and institutional solidity; orange adds warmth and energy; neutral grey brings balance and order. Together they communicate a platform that is both professional and approachable.

The Palette

Colors

Click a color to copy its HEX value.

Primary Blue
#0A5FAD
Click to copy
Accent Orange
#FBAD48
Click to copy
Deep Blue
#0A2540
Click to copy
Neutral Grey
#939598
Click to copy

Blue Scale

50
200
400
500
600
700
900

Gradients

Hero
Accent
Dark

The Typography

Typography

System font stack: 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, sans-serif

Weights

Light 300 — aduanasHQ

Regular 400 — aduanasHQ

Semibold 600 — aduanasHQ

Bold 700 — aduanasHQ

Extra-Bold 800 — aduanasHQ

Scale

xs12px · notes, labels
base16px · body
2xl24px · subheads
4xl36px · section titles
5xl48px+ · headlines

The Iconography

Iconography

We use Font Awesome (Solid style) with a consistent stroke. Common icons: integration, compliance, clearance, warehouse, API.

16px
24px
32px
48px
64px

The System

Spacing & Grid

Base unit of 4px; spacing uses multiples (4, 8, 12, 16, 24, 32, 48, 64). Layout uses the Bootstrap 5 grid.

12
columns
1.5rem
gutter
1320px
max container width

The Rules

Usage Rules

Logo

Do
  • Respect the clear space around the logo.
  • Use the dark-background version when contrast is low.
  • Keep original proportions when scaling.
Don't
  • Don't distort, rotate, or add shadows to the logo.
  • Don't recolor the logo.
  • Don't place it on low-contrast backgrounds.

Color

Do
  • Use primary blue for actions and links.
  • Reserve orange for accents and calls to action.
  • Ensure sufficient contrast for accessibility (AA).
Don't
  • Don't use orange as a dominant background color.
  • Don't mix in colors outside the official palette.
  • Don't put blue text on the deep-blue background.

The Resources

Downloads

Download the aduanasHQ logo. Need another format (SVG, vectors) or additional materials? Get in touch.

Logo (PNG) Request more resources